• ADCT's Graphex 44 Tomorrow

    / Comments (0)

    If you haven't already signed up, the Art Director's Club of Tulsa is hosting their annual awards show, Graphex 44. If you haven't submitted anything, then too bad you missed the deadline by a month, but you can still attend and see the awesome stuff local art directors in Tulsa are doing.

    In ADCT 's words, this event is "for those of us who believe creativity is the kryptonite to mediocrity. For those of us who endlessly strive for greatness, for the ultimate idea. And for those of us that crave the struggle of the creative process. It’s time for some exposure."

    Get your tickets and more info here

  • Hot Wheels - Best Driver Short film

    / Comments (0)

    Since racing ads seem to be the latest thing, it has us asking - Who’s the world’s best driver? Mattel-owned Hot Wheels is here on the search for him or her in their newest spot. Viewers get 22 minutes worth of incredible stunts, amazing terrain, and the sickest tricks; would you expect anything less?

    This new ad, created by production company Bandito Brothers, along with advertising agency Mistress, can be seen on Cartoon Network in 7 separate parts in the coming weeks (or you could just watch it here).

    via

  • Ghost's deadCenter Film Festival

    / Comments (0)

    Ghost is an Oklahoma City studio who puts out some pretty sexy stuff. They recently did a branding job for deadCenter, Oklahoma's largest film festival (coming up June 5-9) and came out with some straight up great design.

    via

  • Printmaking like a pro

    / Comments (0)

    Tulsa's Gilcrease museum is hosting Bobby C. Martin for a 3 day adult class on a start to finish workflow/instructional on etching metal plates, and multi-colored screen printing. You'll get your hands dirty, and learn some serious technique for only $100.

    Register here

  • Mark Lewis: Tulsa Street artist

    / Comments (0)

    Tulsa has it's very own street artist. Mark Lewis- Living Arts of Tulsa's new feature spends months standing in Tulsa's streets painting what he sees, and experimenting with powdered graphite. Check out some of his work below, or on his Website.

    Photo: Mike Simons, Tulsa WorldPhoto: Mike Simons, Tulsa World

    More

  • Pixar's 22 Rules of Storytelling

    / Comments (0)

    1. You admire a character for trying more than for their successes.

    2. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.

    3. Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.

    4. Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

    5. Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.

    6. What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?

    7. Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.

    8. Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.

    9. When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.

    10. Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.

    11. Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.

    12. Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.

    13. Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.

    14. Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.

    15. If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.

    16. What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.

    17. No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.

    18. You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.

    19. Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.

    20. Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?

    21. You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?

    22. What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.

    Originally tweeted by Emma Coats, Pixar's Story Artist. Reblogged from Aerogramme Studio via

  • How we made DitchWitch.com - Littlefield

    / Comments (0)

    We're super excited to be starting a new series of features that's all about how local agencies do what they do. This month, we got ahold of Littlefield's new site the just launched for DitchWitch.com and spoke with Interactive Director Steve Roop who gave us the inside scoop.

    Tulsa Egotist: What was the client's initial brief?
    Steve Roop: DitchWitch.com was getting long in the tooth, and they wisely felt like it was time to freshen the site up and incorporate some modern website features and elements that have arisen since the last site was built. An emphasis on the brand’s new "We're In This Together" campaign—featuring dealers, operators and customers—was also desired.

    TE: What were the largest design challenges with this project?
    SR: Ditch Witch has a ton of great photography that we didn't really feel was getting its due on the old site. Putting these great product shots (shout out to Amatucci Photography) front and center was an early goal.

    We’ve also grown a loyal and rabid fan base on social media that practically "bleeds orange", so stronger incorporation of social media elements and discussions was a no-brainer—we wanted to leverage some of that engagement on the main site. And, of course, Ditch Witch's mobile usage has been growing at a rapid rate the last 18 months, so getting ahead of this trend with a responsively designed site played into early planning.

    TE:What were the largest design challenges with this project?
    SR: We were moving a site with thousands of pieces of content from a less-than-backend-friendly system (Ektron) into Drupal—plus adding five translations for most of that content. Let's just say the man hours involved in getting these things better configured from how they were will greatly benefit everyone involved moving forward. Drupal was key to that.

    We're still rethinking and reworking some site elements—evolving them I should say—as new features with third parties come online. That's one of the nice things about working as closely as we do with Ditch Witch, we're never really done with their online properties, which helps keep ideas and opportunities fresh. They're a great client to collaborate with. This was a big job, no doubt, but we're usually working on several online tasks for them at once as well, just always moving.

    TE:You guys used Drupal as a CMS to create an immersive responsive experience - what was the decision behind using Drupal / responsive?
    SR: The previous iteration of DitchWitch.com was built in Ektron. For all the developers out there who have worked in this system (or are currently), we know your pain. Seems like the Ektron showed up in Tulsa about six years ago and sold their system like a door-to-door vacuum salesman (sucking product implication intended). It was everywhere and seemed like a good idea at the time, so I can understand how developers and people would buy into it.

    Things have thankfully changed online since then. So, getting away from that system into a free, open source and modern environment like Drupal was important. In my opinion, that's just how you do websites in 2013. Paying for a license? 2004 called, they want their code back.

    Responsive design was, likewise, an easy call. Mobile usage across the web was rising, DitchWitch.com's mobile usage was rising. Easy. It also helps us more elegantly manage content and user experience across various platforms by keeping everything under one roof, so to speak.

    TE:What was one important lesson learned?
    SR: Languages and translations online are not to be trifled with. We used a third party to provide translations for the site, but there are lots of logistics involved to make that happen. I would definitely handle that a bit differently on the backend on a second go-around; it's a big task.

    TE:What's the goofiest thing that was suggested for this project?
    SR: There wasn't really anything too goofy that came up. Like I said, we've worked with Ditch Witch a long time and they're a great client; we're all on the same page in that regard.

    If anything goofy came up during our design and development phases, it was probably something I suggested with the menu layout or such that my team wisely got me back on target with. We've got a good process and collaboration model here at Littlefield, and a team of talented designers and developers that makes my job much easier and the end product much stronger.

    For more on Littlefield brand developement, visit their website here
    Got a project you want to share? email us tulsa@theegotist.com

  • What do you want to see from the Tulsa Egotist?

    / Comments (0)

    We scour Green Country to bring you the coolest, most creative stuff we can find. But we know there are thousands of artists, musicians, and even agencies who fly under our radar - but not under yours.

    So who are we missing? Do you know an awesome, unknown local agency we should highlight? Or maybe you're friends with a screen printer who does incredible posters. Hell, even if you did a portfolio-worthy print ad we haven't seen and want to show it off. You tell us. Click on the Submit tab and let us know.

Rocket Fuel