You probably saw this genius ad by the Australian metro trains when it came out almost a year ago, and if you're lucky, you may have even been blessed with stumbling across their insanely fun website. When they originally released the spot by McCann Melbourne, surely they thought it wouldn't reach too far beyond the Happy Tree Friends crowd. However, 50 million views and countless awards later, Metro Trains reported that there was a 21 percent reduction in accidents and deaths since the campaign began*. Now thats creative genius making real change.
We've included the video below, because the animation, song and concept are just oh-so-good.