• OK Strong Tees

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    We noticed one local's effort to help victims of the Moore tornado through design, and now we've stumbled across a small community of (self described) designers, web gurus, marketers, and printers from Oklahoma and beyond looking to help tornado victims.

    100% of the profits from the sale of these tees go to the OK Strong Disaster Relief Fund, administered by the United Way of Central Oklahoma (for more on the fund, visit and www.unitedwayokc.org).

    OK Strong Tees is an independent fundraising effort benefiting the OK Strong Disaster Relief Fund. They aren't officially affiliated with any organization, just a bunch of talented creatives seeking to help. Check them out, support great design and a great cause.

  • Vodka makers Luksusowa show us how to be a man

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    With men wearing pants tighter than their girlfriends’ jeans nowadays, Pernod Ricard potato vodka brand Luksusowa is campaigning for masculinity. They launched a website to go with their “vodka for men” (which pairs well with Dr. Pepper 10). The site, created by AnalogFolk, is called “The Man’s Guide to Manliness.” So, next time you think about reaching for that peach flavored vodka, don’t.

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  • How we made oerb.com/safety - Brothers & Company

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    We got ahold of Brothers & Company's sick new site for OERB's Safety campaign. After playing with the many well placed animations and unique user-interactions, we had to get the behind the scenes of http://www.oerb.com/safety/ and get the back story to how the project came about.

    Tulsa Egotist: What was the client's initial brief?
    Brothers & Company:The creative brief had many message objectives baked in. We always work to distill things down to their basic elements.

    In this case, it went something like this:

    Students use lease roads and oil and natural gas well sites to hang out and party because they are out of the way and private. We need to demonstrate these areas should be treated like any other industrial site. Without the proper training, well sites are dangerous.

    It's a subtle distinction. We want to get the message across that high school students should stay away because of the ever-present dangers, but many students have family members that work in the industry. So, it is possible to safely navigate a well site, if you are properly trained.

    TE: What were the largest design challenges with this project ?
    BROCO: We rely on research. It helps point us in the right direction and sharpens our message. Our process for this project was no different. We consulted focus group research and message testing to different segments of students.

    A common reaction among all groups was the recognition of the graphic, realism of what could happen if things went bad at a well site. Students said they wanted to see and know of the physical danger.

    That's tricky. When dealing with a client's brand, you always have to keep a balance between what's best for the message impact and what's best for the tone of the brand.

    Our design is reflective of this balance. Black and white, desaturation and strong hints of red give the design a somewhat ominous feel. We also experimented with different icons to represent the dangers, some were much more graphic than others. In the end, we pulled back to make sure the client's brand was not being pushed beyond its comfort zone.

    TE: What were the largest technological challenges to this project?
    BROCO: In many ways, the technological challenges came from who we were targeting. Students from roughly 13-18 years old have drastically different points of view. But, one common thread this demographic shares is how incredibly sophisticated they are when it comes to digital.

    Our goal was to educate visitors first and foremost. However, you lose them at the door if it's not entertaining or interesting. The parallax design, overlaying elements, scrolling navigation, and "easter egg" feel all add to the user's experience.

    We also launched with a heavy video element since this is the primary way the millennials like to consume their information.

    Another challenge was adjusting our design down from desktop to tablet to mobile. In a tablet environment you don't loose much. When you drop the screen size to mobile, we decided it was a better experience to move to a menu-driven design. It's all about a great user experience, whatever device you are on.

    TE: You guys used some serious animations, horizontal scrolling, what kind of HTML5/CSS3 fancies did you use to help you?
    BROCO: We called upon the magic of Canvas to draw lines to absolutely positioned anchor points on the page. Those anchor points (along with all other moving bits) were animated using the Skrollr.js framework. As the anchor points moved around, the Canvas lines went along for the ride - constantly being recalculated on the scroll event.

    There was lots of heavy lifting going on behind the scenes, so another challenge was trying to achieve a decent frame rate for the end user. For this, we relied upon the power of browser based GPU rendering - triggering it on any element that would be otherwise too heavy to process.

    TE: What was one important lesson learned?
    BROCO: If great were easy, you'd see more of it.

    TE: What's the funniest thing said at Broco this week?
    BROCO: "Are we ready to launch the site?"

    For more information on Brothers & Company, hit up their Facebook page
    This article is a part of our series How we made..." where we explore how local agencies do what they do. If your agency has a sweet project you want to show off or get featured, submit it here

  • Join the Art Director's Club of Tulsa

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    If you attended Graphex 44 last week and were inspired to be apart of the planning process next year, or if you simply want to get more involved with the Art Director’s Club of Tulsa then you need to attend their meeting tonight at 5:30 at Cubic Creative. Network and make great events for creatives in Tulsa happen. For more info see their Facebook.

  • Coke takes a stab at world peace

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    Does Coca Cola have the solution to world peace in that itty bitty 12 ounce can? Well, they’re sure gonna try.

    The soft-drink giant, along with Chicago-based agency Leo Burnett, is attempting the perceived impossible task in India and Pakistan. In March, the company invited citizens of both countries to complete tasks together through the machine. Once they were completed, the machine would dispense a Coke.

    We sure wish they would use these machines to unite Thunder and Mavericks fans.

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  • Tulsa's National Day of Civic Hacking

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    Calling all techies/nerds/creatives! Join with other like minded Tulsans on Saturday, June 1 for the National Day of Civic Hacking-Tulsa. Bring your talents and creativity to help better our city in three different events.

    From 10-4, there will be a TulsaWiki Editathon. During the lunch hour, you can join the Code for Tulsa Brigade Meetup. There will also be a Random Hacks of Kindness (clever, no?) Hackathon team that will be collaborating on a special project for the Brady District.

    For more info, check out the site here!

  • Support Moore

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    On May 20, our neighbors in Moore, Oklahoma were devastated by a deadly tornado. Homes were destroyed, and lives were lost. However, we here at The Egotist are truly inspired by all those who are coming together to donate time and money to the families who have lost everything.

    J.D. Reeves has designed a shirt benefiting those affected by disaster. For $13, you can show your support. 100% of the proceeds will go to the Red Cross Moore Tornado relief fund.

    Get the Shirt

  • Weekend things to do: Blue Dome Art Festival, Mayfest

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    What brings 14 food trucks, 250 local artists, Belly Dancing, and a whole-lotta painting, pottery, carving, photography, jewelry, home decor together? The 10th annual Blue Dome Art Festival starts today and ends Sunday.
    More on the Blue Dome Art Festival

    It's a truly exciting weekend downtown Tulsa as Tulsa's famous Mayfest has also been going on since yesterday and will continue through Sunday.
    More on Mayfest

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