• Creatives in super slow-mo

    / Comments (0)

    Retrospec Films is a local film and video production company with a studio in Broken Arrow. They got ahold of a Phantom camera in their studios, 40,000 watts of light later, and shot the video below. Your wish to see creatives get dowsed at 1000 FPS has been fulfilled.

  • Photoshop Live: Creatives in the wild

    / Comments (0)

    Adobe needed to promote their creative day happening this week, so they set a self-titled "photoshop magician" in the wild to work some magic. If you haven't already seen this, it's worth a watch.

  • How we made the First Fidelity Bank campaign - Saxum

    / Comments (1)

    Not only is Saxum a pretty stellar agency (who puts out some straight sexy infographics), but they also eat Hi-Chews and drink Red Bull for breakfast. This next installation of "How We Made..." features a campaign done by Saxum for First Fidelity Bank. Check out some of the print below, and watch the spot here

    Tulsa Egotist: What concept did the client want to see in the final product?
    Saxum:At the time, the idea of mobile deposit (making a check deposit via a picture on your smart phone) was fairly new. More importantly, it was only available through large banks. FFB would be the first “community” bank in the area to offer the service.

    TE: What challenged you most in the production process?
    SAXUM: The mobile deposit app was a very simple product, at least, from the user’s perspective -- literally point the phone’s camera at the check, snap the shot and hit send. Sometimes the simplest stories are the hardest to tell.

    We didn’t want to downplay the product. We wanted the audience to see that technology did not equal complexity. We also wanted them to see that something basic could be a big deal that would have a very positive impact on their daily lives.

    TE: If there was one thing you could do differently, what would it be?
    SAXUM: Our preliminary research indicated that mobile deposit would be a hit with FFB’s target demographic. However, we actually underestimated the response. The overwhelming number of customers wishing to set up mobile deposit service actually forced us to throttle back our ad frequency for a time so that customer service reps could keep up with demand.

    TE: What inspired the look of the final product?
    SAXUM: Visually, we set out to convey the intimate relationship between the user and his or her mobile phones, so we placed our user in front of an infinity background. This way, only the user and the phone mattered.

    Next, we conveyed that when you use the mobile deposit app, it is like having your bank right at your disposal. In a style reminiscent of “Minority Report,” Ruben Cabrera, our art director, designed elements that would appear “in the air” around the user. These elements make the phone app come alive for both the user and the viewer who was absorbing the ad’s message. Our premise was, through this exciting technology, one can experience a personal relationship with his or her banker anytime, anywhere.

    TE: Looking back, what advice would you give yourself before beginning the project?
    SAXUM: Go for it! We wanted to dig a bit deeper into this project than just to show a phone and talk about a convenient technology. We wanted people to see this as something that can really enhance their relationship with their bank. We wanted it to be personal, emotional, and we knew that would be more difficult to convey. But, if we succeeded, it would really set our client apart.

    TE: What is the best breakfast for a creative professional?
    SAXUM Too many of us, it appears, begin our days with a big helping of despair with a side of self-doubt.

    Our impromptu survey revealed answers that may be just as stomach turning:

    Mountain Dew and peanut butter. Cheetos and pizza. Hi-Chews and Red Bull.

    To each his own.

    For more information on Saxum, hit up their website
    This article is a part of our series How we made..." where we explore how local agencies do what they do. If your agency has a sweet project you want to show off or get featured, submit it here

  • Mine of Steel: Steelehouse's Minecraft-Superman Animation

    / Comments (0)

    We're less than two weeks away from the release of Superman: Man of Steel and Tulsa creative studio Steelehouse Productions has hit the nail on the head with a trailer that marries the Minecraft and Superman in a 'block for block' recreation of the 'Man of Steel' trailer (released through Machinima). Great work, and excellent concept. Bravo.

    Source: Mashable

    Banking off of some of the momentum they've received from Mine of Steel, Steelehouse also released the second iteration of their Steampunk for kids series "Steampuff" that we covered back in December.


  • Forget billboards, how about BeardBoards?

    / Comments (0)

    Need some extra cash? Your beard could be an extra source of income according to the genius mind of Whit Hiler, from ad agency Cornett-IMS. To join those already using BeardBoards (Patent Pending), such as A&W Restaurants and Eagle One Automotive, check out the official website beardvertising.com.

  • OK Strong Tees

    / Comments (0)

    We noticed one local's effort to help victims of the Moore tornado through design, and now we've stumbled across a small community of (self described) designers, web gurus, marketers, and printers from Oklahoma and beyond looking to help tornado victims.

    100% of the profits from the sale of these tees go to the OK Strong Disaster Relief Fund, administered by the United Way of Central Oklahoma (for more on the fund, visit and www.unitedwayokc.org).

    OK Strong Tees is an independent fundraising effort benefiting the OK Strong Disaster Relief Fund. They aren't officially affiliated with any organization, just a bunch of talented creatives seeking to help. Check them out, support great design and a great cause.

  • Vodka makers Luksusowa show us how to be a man

    / Comments (0)

    With men wearing pants tighter than their girlfriends’ jeans nowadays, Pernod Ricard potato vodka brand Luksusowa is campaigning for masculinity. They launched a website to go with their “vodka for men” (which pairs well with Dr. Pepper 10). The site, created by AnalogFolk, is called “The Man’s Guide to Manliness.” So, next time you think about reaching for that peach flavored vodka, don’t.


  • How we made oerb.com/safety - Brothers & Company

    / Comments (0)

    We got ahold of Brothers & Company's sick new site for OERB's Safety campaign. After playing with the many well placed animations and unique user-interactions, we had to get the behind the scenes of http://www.oerb.com/safety/ and get the back story to how the project came about.

    Tulsa Egotist: What was the client's initial brief?
    Brothers & Company:The creative brief had many message objectives baked in. We always work to distill things down to their basic elements.

    In this case, it went something like this:

    Students use lease roads and oil and natural gas well sites to hang out and party because they are out of the way and private. We need to demonstrate these areas should be treated like any other industrial site. Without the proper training, well sites are dangerous.

    It's a subtle distinction. We want to get the message across that high school students should stay away because of the ever-present dangers, but many students have family members that work in the industry. So, it is possible to safely navigate a well site, if you are properly trained.

    TE: What were the largest design challenges with this project ?
    BROCO: We rely on research. It helps point us in the right direction and sharpens our message. Our process for this project was no different. We consulted focus group research and message testing to different segments of students.

    A common reaction among all groups was the recognition of the graphic, realism of what could happen if things went bad at a well site. Students said they wanted to see and know of the physical danger.

    That's tricky. When dealing with a client's brand, you always have to keep a balance between what's best for the message impact and what's best for the tone of the brand.

    Our design is reflective of this balance. Black and white, desaturation and strong hints of red give the design a somewhat ominous feel. We also experimented with different icons to represent the dangers, some were much more graphic than others. In the end, we pulled back to make sure the client's brand was not being pushed beyond its comfort zone.

    TE: What were the largest technological challenges to this project?
    BROCO: In many ways, the technological challenges came from who we were targeting. Students from roughly 13-18 years old have drastically different points of view. But, one common thread this demographic shares is how incredibly sophisticated they are when it comes to digital.

    Our goal was to educate visitors first and foremost. However, you lose them at the door if it's not entertaining or interesting. The parallax design, overlaying elements, scrolling navigation, and "easter egg" feel all add to the user's experience.

    We also launched with a heavy video element since this is the primary way the millennials like to consume their information.

    Another challenge was adjusting our design down from desktop to tablet to mobile. In a tablet environment you don't loose much. When you drop the screen size to mobile, we decided it was a better experience to move to a menu-driven design. It's all about a great user experience, whatever device you are on.

    TE: You guys used some serious animations, horizontal scrolling, what kind of HTML5/CSS3 fancies did you use to help you?
    BROCO: We called upon the magic of Canvas to draw lines to absolutely positioned anchor points on the page. Those anchor points (along with all other moving bits) were animated using the Skrollr.js framework. As the anchor points moved around, the Canvas lines went along for the ride - constantly being recalculated on the scroll event.

    There was lots of heavy lifting going on behind the scenes, so another challenge was trying to achieve a decent frame rate for the end user. For this, we relied upon the power of browser based GPU rendering - triggering it on any element that would be otherwise too heavy to process.

    TE: What was one important lesson learned?
    BROCO: If great were easy, you'd see more of it.

    TE: What's the funniest thing said at Broco this week?
    BROCO: "Are we ready to launch the site?"

    For more information on Brothers & Company, hit up their Facebook page
    This article is a part of our series How we made..." where we explore how local agencies do what they do. If your agency has a sweet project you want to show off or get featured, submit it here

Rocket Fuel